Software Strategy specialises in working with small and medium sized software companies and companies where software is an integral part of service delivery. Many of the smaller companies are technology start-ups which, while well known in their field, are not widely known. We also work with larger companies, public-sector organizations and corporate IT departments on request.


Past and current clients

Sector Clients
Healthcare Sullivan Cuff Software, Research Instruments, IDBS, MicroTest, Ottobock Healthcare, Instem
Travel Virgin Atlantic Airways, (a division of Sabre/Travelocity), SkyScanner, Trafalgar Management Services, Holiday Lets (part of Trip Advisor)
Financial, accounting & insurance Bank of America Merrill Lynch, Goldman Sachs, Budget Group Insurance (including Compare the Market), Rosslyn Analytics, BDO, Hymans Robertson, IMC (Switzerland), Banco Popular (USA), CPP Group PLC, AllPay Ltd., Excellian, Insight Software, Powa, Partnership
Information & broadcast Viacom, Thompson-Reuters, BBC, Genius Digital, NarrowStep Inc.
Engineering Fugro (UK, Holland and Norway), BIW Technologies, Aveva Group PLC, Kongsberg Maritime (Norway), Cobham PLC, Meggitt Training Systems
Telecoms, Technology & Internet Qualcomm, the GSM Association, Linx (London Internet Exchange), UK NetWeb, Absolute Software Ltd., Slightly Different, Avira (Germany), Commentor (Denmark), Tanist
Document management Thunderhead, Limehouse Software
Education RM Education, Scottish Qualifications Agency, University of Sofia (Bulgaria), ISAMS
Scientific Tessella, Science Warehouse, 1Spatial
Advertising, Marketing & Market Research Donovan Data Systems, ABA Research, Proprocure, Path Intelligence
Other Impetus Automotive, Biffa, Oxford Innovation, Iris Legal, Dogs Trust (charity), Benefex, Orchard Information Systems, Burberry, The AA

Of the larger companies in this list several have had multiple deliveries of our courses and continue to book more. One client has, at the time of writing, had 15 deliveries of the Agile Foundations course at multiple locations in Europe, Australia and the USA.

Case studies & Reviews

A review of the “Foundations of Agile for Business Analysts” is available on this website. There are additional reviews on the comments of Allan Kelly’s own LinkedIn profile.

Several case studies of Software Strategy’s work are also available.


Books by Allan


Xanpan - a hybrid of Kanban and XP
available from LeanPub

Business Patterns for Software Developers

Business Patterns for Software Developers.
Published by John Wiley & Sons, early 2012

Changing Software Development

Changing Software Development
Published by John Wiley & Sons, 2008

Software Strategy Selected Writings

Agile Reader (3rd ed), selected writings of Allan Kelly
Published by Software Strategy Ltd.

Buy eBook at LeanPub


Buy printed book at Lulu