Clients


Software Strategy specialises in working with small and medium sized software companies. Many of the smaller companies are technology start-ups which, while well known in their field, are not widely known. We also work with larger companies, public-sector organizations and corporate IT departments on request.

Clients come from a variety of domains and include well known names like the BBC, EMC, Hewlett-Packard, Bank of America Merrill Lynch, Goldman Sachs and lastminute.com (a division of Sabre/Travelocity).

UK clients include the SkyScanner, GSM Association, NarrowStep Inc., UK NetWeb, Limehouse Software, Rosslyn Analytics, RM Education, Sullivan Cuff Software, Trafalgar Management Services, Research Instruments, Hymans Robertson, Tessella, MicroTest, BIW Technologies, Absolute Software Ltd., Aveva and Oxford Innovation.

Outside the UK clients include: Avira (Germany), IMC (Switzerland), Commentor (Denmark), Kongsberg Martime (Norway) and the University of Sofia (Bulgaria).

In addition we work with well known training companies like
DevelopMentor (USA, UK and Europe), Program Utvikling (Norway), BA Solutions and Skills Matter to deliver public courses.

“As a result of working with Allan our processes have improved, we are more efficient, more creative and our projects are increasing in terms of measurable output. He is highly recommended if you want to develop your programming department to achieve more.” Toby Parking, Director, UK NetWeb


"Allan [Kelly, founder of Software Strategy] has made a real difference to the way teams work at lastminute.com.Working with multiple teams he has successfully led change and improved processes. These teams are more responsive to business need and more effective at delivering their products. His process improvements have laid the foundations of Agile development at the company." Director, lastminute.com



"Allan [Kelly, founder of Software Strategy] is a methodical expert that brought order to an otherwise chaotic development environment. With a strong project management skillset and good technical depth, I learned more from Allan than anyone else in my last job and would hire him in any future technical environment where we could use a strong Project or Product Manager." Director of Product Marketing, NarrowStep Inc.